Summer Box Office Predictions: 'Avengers,' 'Dark Knight Rises,' 'Snow White'
Where will 'Men in Black 3' and 'Prometheus' fall?
Galleries You Might Also Like
From 'S.H.I.E.L.D.' to 'Revolution' - 10 things we learned from Upfronts 2013 and 1 thing we didn't
We also learned about Derbel McDillet, CW genetics and 'Beverly Hills Cop'
tv
Cannes 2013: Jennifer Lawrence leads 'Catching Fire' photocall
Liam Hemsworth and Sam Claflin also hit film festival to talk up sequel
movies
10 Stories you might have missed: Brad Bird has 'been thinking about' 'Incredibles' sequel
Also: Scarlett Johansson and Robert Downey Jr. reuniting in Jon Favreau's 'Chef'
movies
Related Events
-
movies
Comments
Option 1
Comment instantly as a guest GuestOption 2
Option 3
Login or create a HitFix account Login SignupShaun
April 27, 2012 at 9:17AM EST Reply to CommentLast year you were way off in underestimating Harry Potter and Captain America, and overestimating Green Lantern and Cars 2 as I recall, but I think your predictions this year will be pretty much spot on.
I'm not sure about Snow White though. I can't say I'm interested in it, and I don't think there's a whole lot of anticipation for it, but maybe I'm wrong.
bcthefilmbeast this guy picked Green lantern?? LOLOLOLOLOLOLOLOLOl.....*weep* *sob8
May 13, 2012 at 8:42PM ESTDave Well, personally i think your wrong, theres tons of hype for Snow White, we will see when its released i guess.
May 16, 2012 at 8:29AM ESTbioject
April 27, 2012 at 9:23AM EST Reply to CommentWhat is up with the guy who is writing the descriptions for these films on this site? Brave might not do too well because young boys won't see it? Prometheus might not do too well unless they can capture a female audience? Thoughts like that are why movies these days suck. Dumb marketing people categorize movies into slots thinking that certain movies will only appeal to certain kind of people as if women will only watch a film if it has a significant relationship in every movie. So instead bad marketers have the movie dumbed down to the lowest common denominator where it tries to appeal to everyone and just ends up being a sucky mediocre flick.
mmcb105 Movies are a business. Acknowledging that fact does not necessarily mean you are perpetuating the worst aspects of that model.
April 27, 2012 at 2:49PM ESTAlso, saying that Brave doesn't appeal to young boys or Prometheus isn't capturing female interest, doesn't mean they wouldn't like the movie, just that the marketing departments didn't target their commercials well enough.
I'm not saying that studios don't put out bad movies sometimes in an effort to appeal to everyone, just that this reviewer isn't causing or adding to any of the problems you mentioned.
John
April 27, 2012 at 9:35AM EST Reply to CommentYeah I think your pretty spot on. The only one I'm second guessing is MIB 3. Not just because it's an old franchise but mainly because it's troubled development and script issues might mean it turns out to be a bad film. MI 4 had an overwhelmingly positive reaction from critics, which probably would have helped spark viewer interest. Not sure if MIB 3 will get the same reception.
jcpdiesel21
April 27, 2012 at 10:35AM EST Reply to CommentSadly, I think Battleship will crack the top ten list for the summer. It looks so terrible, but it will probably rake in a ton of money since it looks so similar to the Transformers movies.
Intellectual Ninja
April 27, 2012 at 2:56PM EST Reply to CommentHorrible predicitons.
The Avengers is tracking for $500 million overall and TDKR will hit close to that number, too.
And your prediction for MIB3 may be the worst ever. Won't be ANYWHERE near the top-10 in grosses this summer.
Bitch please As of today, Avengers is already over 1 billion. Yeah, this prediction really underestimated the power of Joss Whedon.
May 16, 2012 at 12:56PM ESTAundre The Avengers is at $457 million. Not quite sure where you got a billion. We're looking at domestic performance, not worldwide.
May 22, 2012 at 10:30AM ESTBut in response to the OP's statement about Men In Black, I'm gonna have to agree; it will do well, sure, but it won't make the top ten.
Ian
April 27, 2012 at 3:32PM EST Reply to CommentEven if the bad buzz coming from inside Sony itself sadly turns out to be true (that it's a stinker), I think Spider-Man will be luck to make $200 million. The lack of enthusiasm for it is deafening.
blue_flames
April 27, 2012 at 4:29PM EST Reply to CommentRebooting Spiderman is such a huge slap in the face, what's gonna happen when AG's completed his contracted films (trilogy?), reboot to Amazing/Ultimate? Sony, GTFO!
blue_flames Spectacular not Amazing, my bad...
April 27, 2012 at 5:31PM ESTjoeyjojo72
April 27, 2012 at 4:43PM EST Reply to CommentUh why would you just look at North America? Worldwide box office is what matters. Its 2012 and we live in a global economy.
blue_flames The site's American and, generally speaking, films will take more in the US than the RotW (tho of course there are many films that fall the opposite way). Not forgetting they're kinda insular... (IIRC the majority of adult Americans don't have a passport).
April 27, 2012 at 5:44PM ESTchitown
April 27, 2012 at 10:31PM EST Reply to CommentWrite These predictions are not realistic. Avengers will only make $385 million when it's pre-sales are 150% more then all Marvel movies combined at this same time? The Avenger is going to either break Harry Potters $169 million record or come very close. The Avengers will have box office legs and easily make it to $400 million plus.
Also, there is no way The Amazing Spiderman is going to make $300 million when it is coming out 2 weeks before The Dark Knight Rises. It will definitely be the lowest grossing of all the Spiderman movies. It won't even sniff $300 million but might make $200 if Sony get's good word of mouth.
chitown
April 27, 2012 at 10:31PM EST Reply to CommentThese predictions are not realistic. Avengers will only make $385 million when it's pre-sales are 150% more then all Marvel movies combined at this same time? The Avenger is going to either break Harry Potters $169 million record or come very close. The Avengers will have box office legs and easily make it to $400 million plus.
Also, there is no way The Amazing Spiderman is going to make $300 million when it is coming out 2 weeks before The Dark Knight Rises. It will definitely be the lowest grossing of all the Spiderman movies. It won't even sniff $300 million but might make $200 if Sony get's good word of mouth.
c fudge
April 29, 2012 at 11:35PM EST Reply to CommentWhere's Bourne Legacy even without Matt Damon that should do at least 150 million
Kokolo "at least 150 million" - Yea right. You're in a minority with that opinion.
May 1, 2012 at 4:19PM ESTdarktwistedjojo
April 30, 2012 at 5:31AM EST Reply to Commentas much as i love batman, i honestly think avengers will destroy it box office wise. i see batman ending up domestically around 360 mil and the avengers at 490mil, maybe more. Honestly the avengers could become the highest grossing movie of all time. I think to many people are under estimating how many demographics this movie appeals to. Us geeks, kids, adults, action movie fans, comic fans, fans of just the movies, and then just the audience who wants to see a epic summer movie. Look at the reviews for this film by the way, you can guarantee the word of mouth is going to be excellent, leading to amazing legs.
delfra My friend you're future foresight is proving to be very right. I was saying the same thing before "The Avengers" opened. As i kept seeing box office projections of the film opening with 150-160 million, i kept thinking to myself that the numbers are too low. I started truly thinking the "Avengers" could be the first film to hit 200 million and it's opening weekend, i even have posts on Rotten Tomatoes, Yahoo and You tube i believe saying this before the movie opened. 500 million domestically now looks inevitable, and 600 million domestically highly possible.
May 12, 2012 at 3:34PM ESTKokolo
May 1, 2012 at 4:17PM EST Reply to CommentOverestimating Amazing Spider-Man and Men in Black 3 IMO. MIB 2 had a substantial drop from the first one, this one had bad press with the script problems plus I expect a drop even from part 2 adjusted numbers.
Amazing Spider-Man - everybody reaction to this is surprise that they would adapt it. I don't see it going over 250 (and that would be a huge success IMO).
JoJo
May 12, 2012 at 1:57AM EST Reply to CommentAm I the only one thinking that the R rating is going to sink Prometheus? Not saying it'll be a bad flick, I just feel it'll be hard pressed to crack the top 10 this summer, especially with Battleship and Bourne not making the cut.
delfra I don't think the 'R' rating will sink "Prometheus" at all, since from the beginning it was never advertised or promoted as a film for kids anyway. I believe the film will play extremely well to older audiences, who are very familiar with 'Ridley Scott's' work. These kids are'nt too familiar with 'Scott' anyway, so the film will do fine, i know i'm looking forward to it. I think it does 140-175 million domestically at the box office.
May 12, 2012 at 3:47PM ESTdelfra
May 12, 2012 at 3:40PM EST Reply to Comment385 million? it looks like "The Avengers" will hit that mark by monday, in all fairness you did say it could go well past 400 million domestically. And now it's looking like "The Avengers" will far exceed even that amount. I think it can end up grossing as much as 600 million domestically, what do you know think it could end up grossing?
Josh
May 12, 2012 at 8:16PM EST Reply to CommentI disagree with most of the commenters opinions on Spiderman, I think it will do really well and just because it's a reboot doesn't mean it will be bad.
bcbthefilmbeast
May 13, 2012 at 8:53PM EST Reply to CommentNotes:
Mib is way too high.
Spiderman too high.
Brave too high.
Prometheus too low.
The bourne Identity will replace something on this list, I think it will replace Brave.
Dave Bourne Legacy you mean,
May 16, 2012 at 8:40AM ESTand i think your very wrong i dont think Brave will make that much but there is no way in hell bourne will replace it, i think if its lucky it will be a little over 100 million. No Matt Damon & an august release (some have down well, but ALOT have seriously flopped in august)
Dave Maybe im wrong but i think bourne will be one of the summer flops along with Abraham Lincoln
May 16, 2012 at 8:43AM ESTTravis M Comstedt
May 14, 2012 at 4:45AM EST Reply to CommentI do believe the Avengers estimate will be rapidly defeated and I'll bet it beats out the Dark Knight Rises with the family friendly tones and appeal. Also, I'm betting that Prometheus will do better than predicted with, as you said, incredible marketing that's targeting not just geeks and nerds like myself. I'd also bank on Snow White doing worse than projected despite my interest in it. People just don't like Kristen Stewart or are a part of the rapidly diminishing Twilight crowd. That one will highly depend on the quality. Amazing Spiderman is about right, perhaps a little on the high side and I'm betting on Brave pulling through in grand fashion. I'm also praying that Madagascar and Ice Age fail. Some franchises just need to die.
JR When you say people just don't like Kristen Stewart, you are amongst a minority. She was just placed #3 on the Forbes list for most powerful actress in Hollywood, which measures a ton more than just the amount of money she makes. I know... you'll need to see the proof many times over before you'll accept it, but the plain truth of the matter is... Snow White and the Huntsman will top $700 million worldwide. summer.
May 17, 2012 at 10:47PM ESTasb
May 18, 2012 at 7:35AM EST Reply to CommentThe Knight will always "rise" after the sun sets. All of us has seen Mr. Chris Nolan's grey cells. He is capable of showing skills no director has shown.
Don't you think screen writers have borrowed elements from Hellboy 2 ( where the villain unleashes a golden army) and the Transformers franchise (where you have a Tesseract in lieu of a cube. Compare the portal stuff of T:DOTM with Avengers and you will get it!
Nate
May 18, 2012 at 10:23AM EST Reply to CommentCoolest in 2012
Rises
Prometheus
Lawless
Nate
May 18, 2012 at 10:24AM EST Reply to CommentWrite Coolest in 2012:
Rises
Prometheus
Lawless
Nate
May 18, 2012 at 10:25AM EST Reply to CommentCoolest in 2012:
Rises
Prometheus
Lawless
Mark
May 18, 2012 at 11:50AM EST Reply to CommentWhy is Spiderman wearing what looks like a silver high heel on one foot? And why is Batman's suit bright blue?
Ben
May 18, 2012 at 2:39PM EST Reply to CommentWhen the Dark Knight Rises, the Avengers disassemble
Jason
May 18, 2012 at 3:14PM EST Reply to CommentI think Prometheus will surprise as a larger hit than is now anticipated. I think it might open only at #2, but have staying power. It has a solid fan base. Moreover, there are few horror and non-super hero sci-fi movies. If there are good reviews and word of mouth it will have staying power pushing it to the 250 range.
MIB III? Is there really a market for this? It's goofy and I don't think people are looking for goofy. This will be the summer of dark, foreboding movies.
slim
May 19, 2012 at 2:44PM EST Reply to Commentlisten dude..u got the list all wrong..true dark knight rises..will top..then amazing spiderman..and then hobbit..then prometheus..but without doubt prometheus cud well be the best movie of the lot..dont underrate prometheus..its ridley scotts come back to sci fi..and my most anticipated movie of the year...
D. Crawford So wrong...The Avengers blew everybody and everything away this summer...$620 million domestic total, and $1.5 billion worldwide. I saw both the Avengers and The Dark Knight rises (TDKR), and liked both movies. But the diffence for me, like with everyone else it appears, I saw it more that once. Whereas, with TDKR, I could only take watching it once. Not to put TDKR down, but its just wasn't as entertaining to me personally.
September 3, 2012 at 11:49PM ESTFairfield
May 22, 2012 at 3:15AM EST Reply to CommentThis is the first website I went to and saw negative things about The Amazing Spider-Man, I personally think this movie looks amazing. I think it looks 12X better than the original spider-man movies. I am really hoping for good numbers on it. But I have noticed Sony is not promoting it well. Which lately seems to be sony's rate of doing things. If this movie bombs it will be because of the low marketing.