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Zack Snyder - Director of the Year
Justification: Ouch. This could not have been fun. Snyder turned March into a premier destination for off season blockbusters when "300" grossed a stunning $210 million in 2007. "Watchmen" was expected to do the same gangbuster business this year when Snyder was chosen to receive this award. Instead, the fanboy friendly film has grossed only $103 million so far and wasn't the monster many in the business hoped it would be.
Our Take: Deserving winner or blatant publicity stunt? More like public relations mistake. In hindsight, Snyder brought nice foot traffic in multiplex lobbies and made IMAX a cool fortune, but stepping in front of theater owners so soon after disappointing overall grosses couldn't be what anyone had in mind when he was selected.