Best Use of Critical Blurbs: 'The Babadook'
I know it's not popular to say this, but: sometimes I really do care what the critics think. And a well-placed critical blurb in a trailer can actually ramp up my interest in seeing a film. Case in point: "The Babadook," whose spectacularly creepy trailer boasts such spine-tingling blurbs as "An expertly unsettling horror film" and "Well-calibrated for maximum scares." Doesn't hurt that they come in the midst of Essie Davis's epic unraveling ("You are trespassing in my house!") I'm in!
- Chris Eggertsen