'Spider-Man' viral game kicks off when Peter Parker's bookbag 'accidentally' shows up at HitFix HQ
An incredibly detailed special delivery gives hints about this summer's 'Spider-Man' reboot
The first page of a notebook inside the special delivery book bag finally tipped us off as to the nature of the mysterious mailing.
Photo Credit: HitFix/Drew McWeeny
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Login or create a HitFix account Login SignupStewart
February 13, 2012 at 9:21PM EST Reply to CommentWell, that first page image and caption being out of sequence doesn't wreck Drew's careful build up AT ALL.
Daggor
February 13, 2012 at 9:46PM EST Reply to CommentCall Peter and tell him the eyes on the mask are too goddamn small.
Daggor
February 13, 2012 at 9:46PM EST Reply to CommentThen tell him to stop Bay before he makes Transformers 4. He is humanity's only hope.
dave1279
February 13, 2012 at 10:03PM EST Reply to CommentThis is awesome. What a brilliant marketing campaign
crack3d
February 13, 2012 at 10:47PM EST Reply to CommentDid the shoes fit? It'd kind of suck to send someone a brand new pair of shoes and not be able to wear them.
whiterok
February 14, 2012 at 7:29AM EST Reply to CommentI wonder if there is anything left on that Metrocard. Marketing gimmick or not, don't let it go to waste.