Inspired by a YouTube video created by Farms.com and made with their consent, Ram Trucks's Super Bowl ad uses a 1978 speech by iconic radio voice Paul Harvey that is a tribute to the American farmer. "So God made a farmer" spotlights a uniquely American way of life while very subtly (almost invisibly) tying Ram trucks into the message.  It should be noted the ad is part of a year long campaign by Dodge to raise $1 million for National FFA Organization (formerly Future Farmers of America).