10 questions Hollywood can't stop talking about
From 'Star Wars' to Melissa McCarthy to 'Open Road'
When will the silly Russian storylines trend end?
Did you happen to watch "A Good Day to Die Hard" and wonder "Is this movie for me or someone living in a Moscow suburb?" Sad to say, you may not want to hear the answer. Movies have been positioned for global audiences since the early 1990's, but over the past decade International grosses have become key to allowing the film industry staying profitable as DVD and Blu-ray sales have declined. The mainstream press has focused on the increasing opportunities for U.S. films in China, but it's Russia where the biggest growth has occurred. In fact, Russia is now often out-grossing the United Kingdom for many global blockbusters. That's a major reason why the latest "Die Hard" and "Mission Impossible: Ghost Protocol" seemed to really be forcing Russian locals in their storylines to pander to a market that still hasn't peaked. So, when will it end? Likely, not anytime soon.