Cannes Film Festival 2013

Seth Rogen, Anna Kendrick, Gerard Butler promote their latest films in Toronto

'50/50', 'Coriolanus', 'W.E.' premiere at TIFF Day 5

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Top 5 Images In This Gallery
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Seth Rogen, flashing that trademark smile at the '50/50' press conference

Seth Rogen stars as Joseph Gordon-Levitt's best friend in the film, and also produced it with his creative partner Evan Goldberg. James McAvoy was originally set to play the lead role before departing the project for personal reasons.

You can read Drew's positive review of the film here.

Rogen also stars in Sarah Polley's sophomore directorial effort "Take This Waltz", which is his second film screening at this year's festival.

Photo Credit: AP Photo/The Canadian Press, Aaron Vincent Elkaim

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