Azealia Banks, Yelawolf, Kendrick Lamar and more
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OFWGKTA (Odd Future Wolf Gang Kill Them All)
It seems a little unfair to lump all these guys in with one another, but it's helpful to understand how each's career only bumps up the others. Tyler, the Creator enjoyed an MTV Music Award New Artist win in 2011, resident singer Frank Ocean has his Def Jam full-length coming, as promised, and now, it seems each of the other rappers may have their moment in 2012. Hodgy Beats and Left Brain have combined separately as MellowHype, with the former also having worked recently with Nas and Pusha T. Syd tha Kyd and Matt Martian (The Internet) dropped a soulful set "Purple Naked Ladies" already in 2011. The whole crew have founded their own label, sure to produce even more new names in the hip-hop realm. The Future's so bright.