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'Masters of Sex' (Showtime)
Premiere Date: September 29
We're anticipating because: It's just about the only rookie this fall where I don't have to squint and imagine the raw materials at hand eventually turning into a really good show. It already is one. Michael Sheen and Lizzy Caplan are terrific, together or separately, as pioneering sex researchers Masters and Johnson, and despite the late '50s period setting, it doesn't feel like an imitator of "Mad Men" — or any other notable cable drama. And though the show is awash in naked body parts in general and nipples in particular, it manages to be fun without having a snickering attitude about sex, then or now.
We're nervous because: The concern is more about the commercial prospects — will "Homeland" viewers stick around at 10, or will this suffer a similar fate to what "Low Winter Sun" is doing after "Breaking Bad"? — than the creative ones, though I've only seen three episodes so far.