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Best: Jaguar - British Villains 'Rendezvous'
Most Super Bowl commercials get to the end and you go, "Ummm... That was kinda clever but what did any of it have to do with anything? And what was it advertising for?" With this Jaguar ad, there was never any doubt. Ben Kingsley, Tom Hiddleston and Mark Strong celebrate the allure of British villain, suggesting that part of why the British make such bad guys is because of their refinement and their class. The stars are all having fun -- maybe they were given Jaguars -- and the whole ad was beautifully shot. This was money well spent. Now I want a Jaguar, because I want to be just like Loki, Gandhi and Mark Strong.
- Dan Fienberg