Which commercials worked and which ones really didn't?
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Best: Fiat Abarth - Seduction
Did Fiat actually produce a commercial making the entire male population of North America forget that they initially launched their line of cars on this continent with a campaign starring Jennifer Lopez aimed at women? Probably not, but they got a great start with this very sexy ad where an unsuspecting young man walking down the street is seduced by a sexy tall woman speaking Italian and flirting with him. When he comes to from this amazing "dream" he sees a black Fiat Abarth in front of him. It's obvious, but it's well directed and it works.