Which commercials worked and which ones really didn't?
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Best: Chrysler - Clint Eastwood, 'It's Half-Time in America'
Chrysler (specifically Dodge in this case) has done this before. Last year they took Detroit native Eminem and had him narrate a moving tribute to the city and automotive industry's comeback. This year, we find Clint Eastwood in a dark tunnel talking about tough times and divided politics, but also ending with "It's halftime America and our second half is about to begin." It's moving and, remarkably, can be used as a mantra for either political party. Not as powerful as last year's ad, but it sticks with you.