Which commercials worked and which ones really didn't?
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Worst: Samsung Mobile - 'Thing Called Love'
This 1 1/2 minute-long spot for Samsung's new Galaxy Note (sort of a cross between a smart phone and a tablet computer) starts out fine and kinda clever, and then segues into an insufferably jubilant musical number set to the strains of The Darkness' "I Believe in a Thing Called Love" at around the 30-second mark. Fans of the newly-reunited British rockers no doubt loved the hell out of it (the band members also appear in the ad), but otherwise the whole thing kinda felt like being boxed in by the most insufferable flash mob imaginable.