Soooo, fear is the best motivator for Olympic hopefuls?
Next gallery »Celebrating 50 Years Of Amazing G.I. Joe Fashion
« Previous gallery10 other legendary musicians who 'sold out' by doing TV commercials
Neve and Gliz - 2006 Winter Games
"Gaze into the abyss. Yes, look directly into the eyes of the definitely fun-loving and not at all human flesh-eating anthropomorphic personifications of a snowball and an ice cube. Gape at their vaguely menacing wonder and quake as you realize the days of man are at their end. BEHOLD YOUR NEW GODS." - Editor's interpretation of the pitch meeting for the 2006 Italian Olympic Games.