Some films just don't live up to their original pitches
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Director: Akiva Schaffer
Stars: Ben Stiller, Vince Vaughn, Jonah Hill, Richard Ayoade, Rosemarie DeWitt, Will Forte
Why we thought it could be good: How could this go wrong? "The Watch" was directed by "Lonely Island" wunderkind Akiva Schaffer. The script was by Seth Rogen, his writing partner Evan Goldberg and Jared Stern. The cast included Ben Stiller, Vince Vaughn, Jonah Hill, British up and comer Richard Ayoade, indie queen Rosemarie DeWitt and Will Forte. All that combined and it was still one of the biggest bombs of the summer of 2012 The studio tried to blame its performance on having to change the title from "Neighborhood Watch" to "The Watch" following the tragic Trayvon Martin shooting just five months before its release. That might have contributed slightly to its box office performance, but the bigger problem is that once all these comedic stars got on the screen together they just weren't very funny. Chemistry isn't something that's easy to create and in this case what worked on paper didn't translate in the final product.
- Gregory Ellwood