Is July 4th no longer big movie opening weekend?
Remember back in the day when the July 4th holiday was one of the most potent "weekends" at the box office? Films such as the appropriately titled "Independence Day," "Spider-Man 2," "Transformers" and "Transformers: Dark of the Moon" all had spectacular starts either on July 3 or just a few days before. That sort of mammoth movie opening for America's big holiday is becoming almost unheard of. The most recent red flag was when "The Twilight Saga: Eclipse" "underperformed" (at first) when it debuted on July 30, 2010. But, if you look at the past two summers, the frame hasn't delivered much fireworks either. 2012's "Amazing Spider-Man" came nowhere close to the opening of the previous installments of the franchise and this past year "White House Down" fell victim to the hilarious ladies of "The Heat" (and neither film could even match "ASM's" debut the year before). This summer, July 4th occurs on a Friday. You'd think that would mean a big day for Hollywood. Not the case. Right now July 2nd kicks off the frame with the horror thriller "Deliver Us From Evil" and the Melissa McCarthy and Susan Sarandon buddy comedy "Tammy." That's it. Which just begs the question: has Hollywood given up on July 4th?
- Gregory Ellwood