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NOVA Corps does not frown on slang.
Evidently the term 'a-holes' is something that is known throughout the universe. Sure, it was an ad-lib from Peter Serafinowicz that made director James Gunn laugh, but Marvel's kept that intact ever since, and it remains a perfect summation of the attitude of the film. It's a great way of letting people know that these are not quite the Avengers in every possible way.