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"New Phone Who Dis" ("You're the Worst")
Sometimes, running gags can be born from the thinnest of ideas, like FXX's "You're the Worst" wrapping much of its storytelling this season around people texting "new phone who dis" to each other. At one point, it even turned into a song, which gave the show's vocally-gifted co-star Kether Donohue the chance to belt out a ludicrous musical version of the idea.