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Which studio will be the first to make a deal to have one of their characters cross over into the official Marvel Universe?
Simply put, Fox will never let that happen, not as long as they have any of the current executives there. They may shamelessly try to ape the Marvel Studios gameplan by using their "X-Men" and "Fantastic Four" rights to try to build their own inter-connected corner of the Marvel Universe, but the moment they let their characters cross over to the films that Marvel is making for Disney, they are not in creative control. Sony, on the other hand, seems positively eager to make it happen. They tried to find a way to work the Stark Tower into the skyline of "The Amazing Spider-Man," and at this point, if I were a betting man, I'd put some money down on seeing Andrew Garfield suit up and swing into action along with some version of The Avengers, and it seems like a great fit. I may not have loved the first film in the new rebooted series, but what Sony's movies understand is that there is a sense of fun to these films and these characters, and I can imagine Garfield's Peter Parker trading wisecracks with Downey's Tony Stark much easier than I can imagine Ian McKellen's Magneto trying to make sense of a Thunder God with daddy issues.