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After tax threat, Coachella to stay in Indio
After tax threat, Coachella to stay in Indio An Indio, Calif. councilman suggested a big tax on festival organizers for events drawing more than 2,500 people -- i.e. Coachella and Stagecoach -- but after Goldenvoice's voice was heard, that measure's been killed.
Indio councilman Sam Torres suggested an amusement tax of between 5% to 10% on each ticket at effected events, which the Desert Sun predicted would cost Coachella organizers Goldenvoice $4 to $6 million dollars. Knowing the power and revenue they bring to the Indio desert valley region, Goldenvoice balked.
Goldenvoice head Paul Tollett responded, “If the tax initiative of putting $4 million to $6 million onto Coachella gets on the ballot, we’re going to take off 2014; 2015 we’ll be at a new facility outside of Indio.”
Torres posted a response on The City of Indio website on Thursday: "The potential for the music festivals to move out of the city exists, and if this should occur it would negatively impact the region; I cannot in good conscience allow this to happen no matter how dire the city’s circumstances... My sincere hope is that we can now move past this episode and I personally look forward to working to enhance relationships.”
Coachella could still move to other pastures. Their contract with Indio is up after the 2013 festival, for which it's already begun selling tickets.