See? Not all soap opera news is bad news.
As part of the show's 45th anniversary celebration over the weekend, "Days of Our Lives" was picked up for two additional seasons by NBC.
"'Days of our Lives' remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience" stated NBC-Uni TV Chairman Jeff Gaspin. "NBC salutes the series on its 45th anniversary and we look forward with great anticipation to working with the production team for the years to come."
Adds series executive producer Ken Corday, "With great joy, I am pleased to announce the best news any soap opera could receive. ‘Days of our Lives’ has been picked up through September of 2013. We extend our greatest gratitude to NBC for blessing us with the gift of such an amazing commitment."
For this season, "Days of Our Lives" is averaging 2.6 million viewers, making it the No. 4 daytime drama among women 18-49 and No. 1 -- NBC boasts about this -- among girls 12-17. Wait. Scratched that. "Days of Our Lives" is *tied* for first among girls 12-17. Girls 12-17 watch soap operas in meaningful numbers? Apparently. And they like "Days of Our Lives"!