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Netflix acquires streaming rights to 'Mad Men'
Netflix and Liongate reached a multiyear syndication deal earlier this week to make "Mad Men" available streaming for Netflix subscribers.
The first four seasons of "Mad Men" will go up on Netflix Instant starting on July 27 and subsequent seasons -- Matthew Weiner recently reached a pact guaranteeing at least two more seasons, with an option for a third -- will be available when the individual seasons end.
"'Mad Men' has been and continues to be a representation of TV at its best and Netflix is proud to be the syndication home for this acclaimed series," stated Ted Sarandos, Chief Content Officer at Netflix. "This deal secures long term instant access to an iconic show for Netflix members for years to come."
Added Lionsgate President and Co-Chief Operating Officer Steve Beeks, "We're delighted to partner with Netflix to begin our syndication of 'Mad Men.' We have ensured 'Mad Men's' value for years to come by layering today's unique syndication deal with a leading digital distribution partner on top of last week's licensing agreement with AMC. The innovative structure of our distribution plan underscores the tremendous value of producing and owning content in a digital world where demand for content continues to grow and pathways for reaching consumers continue to diversify. We will announce our transactional digital plans and other elements of our syndication strategy for 'Mad Men' shortly."
"Mad Men" is expected to return for its fifth season in early 2012.
Photo Credit: AMC