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How big will 'Iron Man 3' open?
Everyone knows "Iron Man 3" is going to give the summer movie season a massive kick-off, but how big will it actually be? Audience tracking was made available to all Marvel and Disney's competitors Thursday and, surprise, polling indicates it could be the biggest "Iron Man" ever. Interest and awareness are already at "huge" numbers three weeks out meaning the third "Iron Man" adventure could gross anywhere from $125-135 million. .
"The Avengers" is Marvel's biggest opener to date with a massive $207 million last year. "Iron Man 2" debuted to $128.1 million in 2010 and the first "Iron Man" grossed $98.6 million over its inaugural weekend. Anything under $130 million might be considered disappointing for "Iron Man 3." However, with the film's marketing and publicity game not even into high gear (Robert Downey, Jr. is currently crossing the globe on an International press tour), there is still a chance it could gain enough momentum to surpass "Spider-Man 3's" $151 million debut in 2007. We'll find out when Tony Stark faces off against the Mandarin on May 3.