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'Idol' exposure boosts Ellen DeGeneres' daytime ratings
While it remains to be seen if Ellen DeGeneres has been an asset for "American Idol," it appears that "Idol" has been an asset for Ellen DeGeneres.
For the week ending February 14, DeGeneres' first week on "Idol," "The Ellen DeGeneres Show" delivered a 2.9 household rating, the show's highest-ever weekly average. That was 12 percent better than the previous week and a 26 percent year-to-year increast, according to Media Life.
The returns were even more encouraging among young female viewers. "Ellen" got a 38 percent year-to-year bump among women 18-49 and a 45 percent year-to-year bump among women 18-34.
"The Ellen DeGeneres Show" is expected to get an additional bump in weeks to come when Ellen gets the previous night's evicted "Idol" contestants for sit-down interviews.
Photo Credit: AP Photo