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The CW celebrates DVR numbers for 'Melrose Place'
The CW needed something to celebrate when it comes to the new "Melrose Place" and thanks to the addition of DVR viewership, the netlet seems to have found that pocket of sunshine.
Because The CW jumped the gun on the start of the TV season, it was the network most likely to be celebrating the release of DVR figures for the week ending Sept. 13.
Judging Nielsen live-plus 7 day ratings vs. live only viewing, The CW had these tidbits:
"Melrose Place," widely considered a disappointment, gained 43 percent in total viewers to an audience of 2.8 million in its first week, also growing 54 percent in the network's dream demo of women 18-34. "90210" did even better, improving 46 percent in total viewers (1.9 million to 2.9 million) and 73 percent in the female 18-34 demo.
Already one of the pleasant surprises of the fall, "The Vampire Diaries" premiere went up 40 percent in total viewers and 64 percent among women 18-34.