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Google to launch iTunes music retail competitor
t doesn't have a name yet, but it's already fiddling with the sounds waves: Google is launching a music retail application, to compete with iTunes.
As part of a presentation at the Google I/O conference Thursday (May 20), the mega-company presented plans for Android 2.2 and a music service that will auto-sync music purchases to it... and to all Google compatible mobile devices, home computers, the ilk.
This was bundled, too, with the announcement that Google had acquired Simplify Media, one of many software agents capable of syncing media to mobile technology. Apple has similar, potential capabilities in its ownership of Lala, which is sadly shutting down as its own independent music site by the end of the month.
This "cloud" technology will be able to link peoples' personal music collection to their mobile devices, even if it was purchased or perused using iTunes software.