The advocacy group The Parents Television Council is already taking issues with the new CBS comedy "$#*! My Dad Says," pronounced "[Bleep] My Dad Says."
"CBS intentionally chose to insert an expletive into the actual name of a show, and, despite its claim that the word will be bleeped, it is just CBS’ latest demonstration of its contempt for families and the public. There are an infinite number of alternatives that CBS could have chosen but its desire to shock and offend is crystal clear in this decision," states PTC President Tim Winter.
It probably could have been worse, since the comedy is based on the Twitter feed @shitmydadsays, but the PTC isn't pleased, vowing to wage a campaign against the William Shatner-centric series, comparing it to the campaigns against CBS' "Dexter" and "Swingtown" (neither of which impacted CBS' decision to air or promote the shows in question).
"As we did with the broadcasts of 'Dexter' and 'Swingtown,' the PTC will wage an unrelenting campaign against every network advertiser that chooses to support this program; and in this instance, we will wage an unrelenting campaign against every local advertiser sponsoring the program at the affiliate station level," Winter continues. "We will challenge the broadcast license of every network affiliate that chooses to air the program before 10 p.m. or that chooses to air a promotion of the program before 10 p.m."
CBS may have bigger problems with "$#*! My Dad Says." Laughter was conspicuously absent, particularly from press, during the screening of clips at the network upfront. Plus, the network has already decided to recast the second lead.
"$#*! My Dad Says" will air on Thursdays at 8:30 p.m. on CBS this fall.