From Marvel, 'Star Wars' and 'Avatar' to, yes, 'Twilight'
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8. 'Thor: The Dark World' with Loki
Why it's legendary: Everyone knew that Marvel would do something during their panel around "Thor: The Dark World." What no one expected, however, was that Tom Hiddleston would appear in costume as Loki himself to greet the Hall H faithful. It was a masterstroke by Marvel and Hiddleston which only cemented his massive popularity with the fan base. How buzz worthy was it? It stole all the thunder from Warner Bros. who had just announced a Batman/Superman movie a few hours before.
- Gregory Ellwood