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10. Macklemore & Ryan Lewis
Why they're No. 10: With their No. 1 Billboard single "Thrift Shop" becoming one of the biggest sleeper hits of the year, the hip-hop duo (rapper Macklemore and producer Ryan Lewis) have gone from obscurity to household name in a matter of months. It all becomes more impressive when considering they achieved their lofty spot in the current pop-culture lexicon with zero support from a major label. Whether they can continue to ride this wave into an enduring career remains to be seen.
What they're doing here: The pair are on tap to perform their current top ten single "Can't Hold Us" during the big show.