There's more than Charlie Sheen and fixing the Oscars on everyone's minds
Does the consumer care if a music artist is "indie?"
The term "indie" has been in constant warp since even before it took on the apparent meaning of a band with guitars in it. But actual independent artists themselves are increasingly undefinable – running the gamut of acts on small label with major distribution, or publishing signees but no label, to completely 100% no-strings-attached. The consumer doesn't often discern or care between each. There was a collective yelp and then a silent shrug when Merge rockers Arcade Fire won Album of the Year at the Grammys over major label powerhouses. Online platforms like Topspin have opened up their user-base to any and all artists, Pandora and its ilk has proven to spin anybody, large or small. MySpace is still a strong music-listening platform, but true networking spaces like Facebook and Twitter are the true drivers of word-of-mouth. And last we checked, P2P networks don't discriminate what's being traded.
Music lovers may support certain labels that they've grown to love, but when it comes to discovery, it doesn't matter where it came from, as long as it’s discovered.
- Katie Hasty