There's more than Charlie Sheen and fixing the Oscars on everyone's minds
Can DC duplicate the Marvel game plan, and should they try?
Much ink has been spilled here and elsewhere about the overall game plan Marvel Studios has had as they built towards next summer's "The Avengers." There are still plenty of risks ahead, and I'm sure Marvel is holding their breath as they wait for "Thor" and "Captain America" to open this summer. But overall, industry insiders admire the way Marvel built that strategy and then stuck to it, and no studio has been paying closer attention than Warner Bros, where they have yet to create a cohesive world for their DC superhero properties. They've got Christopher Nolan's "Batman" films to be proud of, but they're rebooting "Superman" again because the last attempt never quite learned how to fly, and they're laying the first few bricks of an interconnected DC universe with this summer's "Green Lantern." If that works, expect them to introduce more characters each year until they can finally make their own event film, "Justice League," but if audiences reject the more colorful and cosmic side of things, it could keep most of the DC roster on the bench for years to come. Either way, Warner Bros. knows they need something to replace Harry Potter, and it'll take superpowers of some sort to summon up a billion dollars at the box-office, year in and year out.
- Drew McWeeny