The Golden Globes had its ups and downs, but no can argue that the world stopped and winced when McDonald's unveiled a new commercial basically touting the company as a hero of the people. Here it is:

As our friend Alonso Duralde of The Wrap noted:

The only rational response, right? Well, here's another: A new YouTube clip parodies the Golden Globes commercial with a montage of (purportedly) real McDonald's sign. The music really gives this a poetic feel.