AMC renews 'Mad Men' for 2 more seasons with Matt Weiner still in charge
No mandated cast reductions, but a shorter running time for many episodes
So remember when I said the other day that all this drama about the "Mad Men" renewal negotiations between AMC, Lionsgate and Matt Weiner would only worry me once a deal officially was or wasn't closed, and that everything else was just negotiating through the media? Well, the deal has been closed, and it sounds like there's not a ton to worry about in the short term, at the very least.
Weiner has signed a deal for two more seasons, which would be the show's fifth and sixth, and has extended his deal with the Lionsgate studio, so that if AMC decides they want a seventh season, Weiner will be the one running it.
As for the various contentious issues (which I discussed on Tuesday night), here's what I've been told from a source close to the show:
In terms of the request for an additional 2 minutes of ad time, that's happening - sort of. The season premieres and finales will continue to be 47 minutes. As for the 11 episodes in between, Weiner's been given the option to deliver episodes to AMC in both a 45 and 47-minute version. The 45-minute version is what's going to air first on AMC, but the 47-minute version will be available on "multiple platforms" - presumably iTunes, DVD and - I'm just speculating here - maybe even the On Demand version. (UPDATE: A few stories have said that the 47-minute version will be available "digitally" 8 days later.)
My source says there was never a request for more product integration, as that's been a part of the show from the start, going back to memorable examples like Kodak in season 1 and Heineken in season 2. The deal instead is about more transparency about the product integration - so that the sponsors can say, "Hey, we got our product featured on 'Mad Men.'" "Everything will continue to be organic to the storylines," my source insisted.
So that's that. "Mad Men" is coming back (sometime in early 2012, still). Matt Weiner will still be running things, etc. "Mad Men" is "Mad Men" with that man at the helm, and if he can live with the deal, then I can, too.
News From Our Partners
- 'Riddick' Trailer: Vin Diesel Is What Goes Bump in the Night 'The Simpsons' Taps Kristen Wiig For Guest Arc As FBI Agent CBS Fall 2013 Schedule: 'Mike & Molly' to 2014, More Comedy Thursday, and 'Hawaii' to Friday
- 'Star Trek' Baddie Benedict Cumberbatch Reveals Role's Biggest Challenge Cannes Film Festival 2013: Our Must-See Movies 'Star Trek Into Darkness': The Secret Behind The Sounds
- Demi Moore & Ashton Kutcher in $10M Tug of War 'Captain America: The Winter Soldier': Chris Evans, Scarlett Johansson, Anthony Mackie Spotted in D.C. (VIDEO) Katie Holmes Attracts the Wrong Kind of Attention on 'Mania Days' Set
- Best Alicia Keys Instagram Photos – Picture Perfect Taylor Swift Fan Arrested for Swimming Near Her Rhode Island Beach House Taylor Swift vs. Pink vs. Rihanna vs. Beyonce: Whose Tour Costume Do You Like Best? – Readers Poll
- The Telefile - TNT & TBS Upfront 2013: Reaping What Other Networks Sowed The Telefile - Fall TV 2013: What's On When The Telefile - New Girl: Wedding Do's and Don'ts
- Tolerability Index: This week we're barely putting up with The Killing TV Roundtable: When My Boys tested its prickly chemistry by inviting some new faces to the poker table The Walkthrough: The New Girl showrunners on topping season two’s big kiss (Part 5 of 5)
- In Pictures: The Stars of Star Trek Into Darkness Digital Multiplex: The Last Stand, Side Effects, and More RT on DVD & Blu-Ray: Ambitious, Time-Jumping Epic Cloud Atlas
- Hulu.com: 7 Things That Wouldn't Exist Without The Office Larry Womack: In Defense of (the Original) James T. Kirk 'Storage Wars': Ivy Finds Giant Clam Shell
Some experimenting, but mostly the same old, successful CBSWednesday, May 15, 2013
A badger gets loose at Cece's wedding, and Nick and Jess ponder their futureTuesday, May 14, 2013
Has the show solved Winston yet? What stories would she redo?Tuesday, May 14, 2013
Dan and Alan break down the first batch of fall schedulesTuesday, May 14, 2013