Jon Stewart vs. Jim Cramer: Well-earned catharsis or pointless bullying?
'The Daily Show' host smacked down the 'Mad Money' clown on Thursday (March 12), but who really won?
Jon Stewart of 'The Daily Show with Jon Stewart'
Somewhere in the deepest, darkest corners of the Internet (and cyberspace isn't just some lazy triangle with only three corners, its corners are legion), there's a dark recess reserved for crush videos. According to the alarmist anchors on the 10 p.m. FOX news, you can hardly navigate from one page to the next without stumbling upon some amateurishly produced footage of a woman in heels stepping on a gerbil, a hamster, a poor defenseless kitty.
Last night, though, Comedy Central aired a crush video of its own, masquerading as humor, and this morning the online circles I frequent are full of posters celebrating the squish film as if it were some sort of triumph of journalism, some sort of victory for the little guy.
I'm referring, of course, to Jon Stewart and his Thursday (March 12) night "interview" with CNBC's Clown Prince Finance Jim Cramer.
[Clips of the interview and my thoughts after the break...]
On Facebook and Twitter and several of the blogs I frequent, people I usually respect have been passing around the Cramer/Stewart video as this morning's liberal Holy Grail, a path to catharsis in these troubled economic times. This is odd, because I watched the interview last night and the extended interview online and all I see is a comedian masquerading as a muckraker lecturing a financial stuffed shirt masquerading as a journalist. It's a public flogging and, as such, it's vaguely satisfying, but what of it?
The Stewart/Cramer interview was the culmination of a week-long "Daily Show" crusade against CNBC. The starting point of Stewart's offensive aired on March 4, lambasting Cramer and, particularly, Jim Santelli and it was an example of what "The Daily Show" does best. It was just a compilation of contradictory clips, exposing the hypocrisy, desperation and shoddy journalism that CNBC has employed over the past year. Every once in a while, Stewart popped up making funny faces, but he didn't need to do anything more than that. The point was made. Then Cramer, obviously feeling hurt, went on a tour of NBC properties lamely defending his case and Stewart responded, again brilliantly, with fake guest appearances on "Dora the Explorer" and "The Hills."
The media winner in this battle was, without question, Stewart. It wasn't even close. Then on Thursday, Cramer came on "The Daily Show" and, if you trust the media, Stewart scored his knockout.
I've actually seen people compare it to the Frost/Nixon interviews or to Edward R. Murrow and Joseph McCarthy. I think the people making those references were joking, but I'm not completely sure. This wasn't Frost/Nixon and it wasn't Murrow/McCarthy. This was the Rumble in the Jungle if Ali employed the rope-a-dope, but Foreman never got tired.
Cramer had been coached not to fight back. The prop-loving lunatic from "Mad Money" was nowhere to be seen. Instead, we had a meek-looking wallflower who was told he couldn't win by playing Stewart's game. Cramer leaned back against the ropes and just let Stewart punch him. An interview? Did I miss something? Stewart lectured Cramer on business ethnics, journalism and fiscal responsibility. He brow-beat him about the state of cable news and information distribution. He yelled at Cramer. He swore at Cramer. And all the while, Cramer nodded, shrugged his shoulders and periodically agreed. Stewart almost never paused his harangue to let Cramer talk, though occasionally he stopped to let the audience clap, because Stewart was doing exactly what they wished they could do. He was, in fact, giving voice to the frustrations of all of his viewers.
What he wasn't doing was conducting an interview. Frost's victory over Nixon didn't come because he sat there and told the former President he was wrong. He let Nixon talk himself into a corner, he gave him exactly enough rope to hang himself. And if you watch the real interviews, rather than Ron Howard's trumped up, over-scored film version, it wasn't a clear and decisive victory for justice. It was a judges' decision and history gave the win to Frost. Nixon played a role in his own demise.
Fans of the interview will tell you that Stewart was David and Cramer was Goliath, but that only works if you ignore that this David is a hugely wealthy, Emmy-winning media darling operating on his home turf and Cramer's Goliath just curled up into a ball and accepted his pelting. Under the best of circumstances, Stewart is a spotty interviewer, but he didn't even try to toy with Cramer. This was his courtroom and he was judge, jury and executioner.
Also, what did Cramer do to deserve being the target of Stewart's vitriol anyway? He doesn't run AIG or some disgraced hedge fund. He doesn't even run CNBC. He's just a laughable talk show host. Stewart kept talking about how seriously people take Cramer, but has Cramer ever taken Cramer seriously? I seem to recall "Arrested Development" cameos in which Cramer was utterly content to mock himself. Is he just a parrot for the business interests, a dupe who let himself be fooled and used by crooks and thieves? Yes. Cramer deserves every mocking clip package you can throw at him. In a moment in history where he could have best-served his viewers by being sane, thoughtful and inquisitive, he was lazy, complacent and sloppy.
But why did Stewart need to make him the whipping boy for the entire economic crisis? Or even for CNBC's failures in said crisis? Does Stewart think Cramer sat in a room and devised the slogan "In Cramer We Trust"?
No, Stewart's gripe appeared mostly to be with the CNBC promotional department for making Jim Cramer seem like a more important and trustworthy man than he ever personally claimed to be. Does this mean that Stewart will bring on the NBC promo team for a 30 minute lecture on how "Mama's Boys" was not, in fact, the most anticipated show of last year? Will he take a cat o' nine tails to the ABC promotional team for claiming that somebody was going to die in the two-hour "Brothers & Sisters" event? Will he draw and quarter whoever keeps spoiling "24" plot details in advertisements?
Stewart dedicated more time to yelling at Jim Cramer than he's given to foreign dignitaries, Oscar winners and revered authors. By the end of the 30 minutes, he could have gored Cramer with a trident and the crowd would have roared for blood.
For me, the Stewart interview did the impossible: It made me feel sorry for Jim Cramer. I didn't feel very sorry and I don't feel sorry for him anymore, 12 hours later, but for a brief instant, I wanted somebody on Cramer's side to just throw in the towel.
The joke has always been that we take Jon Stewart more seriously than most news anchors even though he's a comedian. Absolutely. But he's playing a different game, as he's so often said, as he insisted to Cramer last night, even as he played a cut-rate Mike Wallace, a bargain basement Katie Couric.
It was cheap, ill-earned catharsis last night, at the expense of a many who wasn't worth half the time Stewart gave him, nor half the abuse.
Watch the videos... You decide!
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March 13, 2009 at 4:09PM EST Reply to CommentDaniel,
I agree with you that the interview was more of a non-interview, and a non-event. But I think your commentary reduces why people were so excited.
This was never about Cramer, and I'm still trying to figure out why Cramer decided to get involved. It was about CNBC allowing their personalities to call overextended mortgage holders "losers" while they defended and looked the other way as CEO's looted our 401K and savings.
I think Stewart's shown that you can have a voice and speak truth to power. Unlike the shouters on Fox and MSNBC, he speaks clearly and forcefully (while occasionally slipping in the joke). But that's what a good debater does.
CNBC knows he's right, and that's why Cramer folded. The few times Cramer tried to correct the record, Stewart let him speak and then rolled a clip showing Cramer was lying.
It may have come off as a lecture, but that was due to Cramer not bringing anything to the debate. Media types, CNBC included, should take note of what Stewart is doing - which is being a journalist.
Had CNBC been doing their job, we may have been able to avoid some of this.
And you're right, I too felt sorry for Cramer during portions of the interview. And I give him credit for coming onto the show and trying to have a serious conversation.
Teen Wolf
March 13, 2009 at 4:11PM EST Reply to CommentStewart has been taking on CNBC because they claim to be trustworthy geniuses of the market, but either 1) did not see the coming financial crisis, 2) saw the crisis but did nothing about it because they're cozied up to those who were responsible for it, or 3) were complicit in the crisis directly or indirectly by hiring people who manipulated the system (like Cramer) and generally furthering an attitude of "fast money with no consequences". Cramer made himself the figurehead of the network by bitching about Stewart publicly all over NBC's media empire, not because what Stewart said was incorrect or unfair, but because he was a COMEDIAN. Why didn't those news outlets he used to "clear his name" do some actual reporting instead of allowing a moron airtime to further a media feud?
In any case, it's really silly and shortsighted of you to talk about what you perceive as Stewart's bad taste when there's a real villain here who celebrated behavior that has cost this country millions of jobs and trillions of dollars. Your "they're all stupid" attitude gets us nowhere.
rerunthegreat
March 13, 2009 at 6:37PM EST Reply to CommentHappened to catch this last night. Stewart did a very good job and TDS did a great job getting that video footage prepared and utilizing it as they did. I give Cramer credit for coming to this situation but looking at what he was saying in those clips while not illegal, it appears unethical (which is worse in some instances). Amazing what happens when the "fake" news outshines the "real" news. News stations have become opinion pieces and not statements of fact or investigative work.
xina.in.la
March 13, 2009 at 7:48PM EST Reply to CommentDan -- Just want to chime in that I totally agree with you on the efficacy (useless) and tone (bullying) of what happened last night on the Daily Show. I'd only caught the March 4 episode, which, as you say, was a brilliant piece of satirical bricolage, piecing together the past year of ridiculous puff pieces passed off as financial analysis by CNBC personalities (I hesitate to call them 'journalists' or 'experts'). Rather than Frost/Nixon or Edward R. Murrow, the spectacle last night called to mind, for me, the appearance Stewart made on Crossfire back on Oct 15, 2004 opposite Tucker Carlson and the poor, beleaguered Paul Begala -- and not in a good way, but in disparity between past and present / remembering better times kind of way. In his display last night with Jim Cramer as his guest, Stewart seems to have forgotten the point of his well-honed response on Crossfire, taking to task Carlson for making the false comparison b/w their respective shows and networks. Carlson wanted to call Stewart out for serving up entertainment (liberal-leaning satire) on his fake news show, as if that were some exoneration of the journalistic short-comings, biases and rantings of his own show. Stewart rightly pointed out the difference: Crossfire is (supposedly) a news / analysis program on *CNN*, not a scripted comedy -- unlike the Daily Show a mainstay of that other great news networ...Comedy Central? Apples and oranges. What made Stewart looks a little bit ridiculous last night in his beat-down of Cramer, whom CNBC had clearly sent over as a kind of sacrificial PR offering, is that Cramer is a showman and his "Mad Money" show is on CNBC (a financial news network) but is more akin to Larry King Live than to Face the Nation for CEO's. What that says about CNBC and the way it markets its shows is another matter. Cramer just become the whipping boy b/c he showed up. If Stewart -- now wearing his Keith Olberman pin stripes rather than his jester's cap? -- wants to be the Jiminy Cricket of the liberal left voicing outrage to the financial journalist, he really ought to bring on editors from the NY Times, Wall Street Journal and network executives (not hosts) from the news channels. But if he does that, he should maybe do it somewhere other than the Daily Show. Do a series of interviews for _The Nation_ or something. The problem with last night was the same one that's been troubling this country for the past 20 or so years: our fourth estate has blurred the line between news and entertainment to such an extent that none of the people in charge seem to be clear on the ethics of their respective fields. Look, I'd never turn to the Onion (at least I *hope* I'll never have to) for hard-hitting journalistic coverage of beltway goings-on. Just like it's jarring to see Jon Stewart lay into one of his own (a fellow showman) instead of doing what he does best on the Daily Show, which is satire. Last night was kind of earnest and self-righteous. That doesn't work so well on the fake news.
DarkHabits
March 14, 2009 at 8:18AM EST Reply to CommentWhile I take your point that is well made Dan I do think you are wrong in your assessment. I think Stewart represented what a lot of people have every right to feel and that is anger at broken institutions that should be ashamed of themselves. That is in part the financial institutions of the US and part the media that has championed their morally-skewed and corrupt manipulation of the system. While Cramer for his part may have been putting his hands up and saying he and his colleagues have gotten it wrong but it is too little too late for many. Is anyone going to answer for the complete disaster that has been the past eight years of negligent journalism? Isn't it time we said the news shouldn't be taken as throwaway entertainment or made 'sexy' just so you can fill 24 hours of air time and sell adverts?
Cramer certainly cut a forlorn, weak and sorry figure in the face of Stewart's onslaught and in a way I hoped from this it could perhaps be the beginning of a new day in Baltimore to steal a phrase. Sure he is just one bad apple in a basket – whether that basket be Wall Street, CNBC or any other institutions responsible for this bloody mess – full of them, but until they get systematically dealt with or thrown away the problems will remain.
And quite frankly Jim Cramer is a biggest enough boy to stand up for himself and he proved it by coming on Stewart's show – for that I at least tip my hat. But to suggest Stewart should pull his punches when he has Cramer quite literally caught with his hands in the cookie jar is ridiculous because it would have been as negligent as the CNBC 'journalists' who dropped the ball interviewing all those CEOs.
http://darkhabits.com