After teasing us with four 15-second promos, Justin Bieber’s “Boyfriend” video finally had its full premiere tonight.
It’s an ode to women and cars as Bieber throws a party on a concrete lot. In a vintage car, he drives up and a crowd of fantastically beautiful and scantily clad girls show up, as well as some old-school hip-hop dancers. He canoodles with his chosen pretty, but not enough to make real-lie girlfriend Selena Gomez jealous.
We were a little confused in that the video seems to have two openings. There’s the whispered opening with much of the footage we’ve seen: the Michael Jackson-like image of Bieber silhouetted against the full moon and the speaker bouncing to the bass beat, as he whispers in a woman’s ear as two girls watch the action on their iPhone, but then that video abruptly ends and cuts to a new start of the song with opening credit and the whispering begins all over again with Bieber in a car headed to a party, where he connects with the woman whose ear he whispering sweet nothings into in the opening.
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Toward the end of the party, Bieber trades off strumming his acoustic guitar and singing the song on the hood of his car with a group dance (with Bieber in shiny gold sneakers) similar to Jackson’s “Thriller” dance, though not nearly as classic.
After all the teases, it’s a surprisingly mundane and predictable video, but we have no doubt that the Beliebers will keep it on repeat and meet Bieber’s goal of 5 million views within the first 24 hours.
What do you think? If Justin Bieber wants to be my boyfriend, he's going to have to impress me a little bit more than that.