Watch: Is Nicki Minaj's Pepsi commercial a 'Moment 4 Life?'
Nicki Minaj is the latest in a long line of musical acts to sign on to shill soda. Her Pepsi commercial bowed Monday morning and, in a word we never thought we’d use in association with Minaj, it is boring.
The extended version follows a young couple, who, upon opening a can of Pepsi, find themselves very alive in a sea of other people frozen in mid-activity, whether they be mid-skateboarding, mid-volleyball game, or, oddly, mid-tomato fight. There are also 30- and 60-second versions, in addition to this 90-second cut.
They go to the beach, walk the runway as part of a Betsey Johnson fashion show (clearly before Johnson filed for bankruptcy) and, ultimately to a Minaj concert, all while a remix of “Moment 4 Life” plays. They open up another can and unfreeze Minaj, whom we see performing the song in concert, and, thank goodness, the tomato fighters.
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First off, the song is one of Minaj's duller songs. Even though it was clearly chosen for the “Moment 4 Life” title, it has none of the urgency that one would associate with living in the now: "Starships" would have been such a better choice. The scenarios are silly—I’m not sure what straight 20-something male craves to be at a Betsy Johnson fashion show as a big moment of his life- and the tomato fight looks like some bloody B-movie. Even Minaj looks like she’d rather be elsewhere.