Watch: Florence + The Machine go goth in new video for 'Never Let Me Go'
What do an ice rink and heaven have in common?
There’s a lot going on in Florence + the Machine’s new video for “Never Let Me Go.” First of all, Florence Welch has traded in her famous red locks for black hair and a total goth look.
There’s also a tarry substance, similar to blood, running down her face. But she finds solace on, where else, an ice rink with her boyfriend.
[More after the jump...]
It’s an ethereal song about sin and redemption. Her boyfriend disappears and, sadly, lets her go. As the tarry blood runs down her face and out her mouth, there’s clearly a transformation, a passing, happening because the next thing we know, she’s surrounded by clouds.
It’s spooky and we don’t fully understand it. It’s one of those videos that creates an atmosphere more than a linear story.
As we previously reported, F+TM will release an "MTV Unplugged" album on April 9. The set will include material from both current album, "Ceremonials," and the band's breakthrough set, "Lungs."
Feel free to write your interpretations on the "Never Let Me Go" video below.
Follow Melinda Newman on Twitter @HitfixMelinda
News From Our Partners
- The 'Doctors' Unite 'We Are Men' In 4 Words MTV Legend Recalls Heavy Metal Frontman's Anti-Gay T-Shirt Controversy
- Weekly Ketchup: Will Smith to Star in Wild Bunch Remake? Critics Consensus: Star Trek Into Darkness is Certified Fresh Red Carpet Roundup: Star Trek Into Darkness Edition
- Kelly Rowland Close to Signing 'X Factor' Deal Kendall Schmidt of Big Time Rush Loses $7,000 Worth of Gifts for Fans [Video] Kanye West to Drop New Album 'Yeezus' on June 18
- 'Anchorman 2' Trailer Had Us At 'Hello': Watch Now! Fiery 'Star Trek Into Darkness' Scene Hurt The Most: Ouch! How Far Will 'Star Trek Into Darkness' Boldly Go At Box Office?
- The Wrap Up: Remember 'The Office' With the Ultimate Blooper Reel The Sims 3: Island Paradise's Producer Walkthrough Shows Us the Finer Points of Tropical Life 'Man of Steel' Featurette: Reinventing Superman
- Beyonce Pregnant Again? Sources Confirm 'Epic' Star Is Carrying Baby No. 2 'Hangover 3' Red Band Trailer: Take a Walk Down a NSFW Memory Lane (VIDEO) Why 'Man of Steel' Didn't Use 'Superman' in the Title
- The Telefile - The Most Heinous Person on Reality TV This Week The Telefile - Modern Family: The Best Lines of the Night The Telefile - Fall TV 2013: What's On When
- Doctor Who "The Name of the Doctor" Review: The Impossible Girl Made Possible What to Watch This Weekend: The Season Finales of Nikita, Doctor Who, The Simpsons, and Family Guy The Office Series Finale Review: That'll Do, Show. That'll Do.
'The Great Gatsby' and Beyonce's bey-bey also make the listSunday, May 19, 2013
Who is in the lead?Saturday, May 18, 2013
They let their fingers do the talkingFriday, May 17, 2013
How do you auto-tune a smurf?Friday, May 17, 2013