Prince hits bulls-eye with Target for three new discs
The collection is composed of two new Prince studio albums, LOtUSFLOW3R and MLPSoUND (the wacky spelling is courtesy of Prince, not us), as well as a CD from his new protege Bria Valente.
The trio will sell for an unbelievably low $11.98. That's for all three, not for each one. They are available starting March 29.
Prince's deal follows comes in a long line of superstars linking with one retailer to release product. It started in earnest with Garth Brooks and Wal-mart a few years ago. Other artists who have followed suit have included the Eagles, Guns ‘n Roses, Journey, Bruce Springsteen and AC/DC. Target hasn't jumped into the fray as much as its Wal-mart or Best Buy brethren, although was the exclusive retailer for Christina Aguilera's recent greatest hits set. More often, though, Target has released special editions of non-exclusive albums with extra tracks added on for Target, exclusive holiday or live albums.
These are good deals for the artists. Usually the deal is what's called a one-way buy. In other words, the retailer, in return for getting the exclusive, agrees to buy a certain number o f albums and pays the artist for that total number, as opposed to the number actually sold through to customers. For example, Wal-Mart's initial buy for the Eagles' "Long Road Out of Eden" was supposedly for 3 million copies. That was a really smart deal as that double CD has now sold more than 3.2 million copies, according to Nielsen SoundScan.
Prince no longer has a label deal, which means, like Brooks and the Eagles, they get the whole share of the pie.
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