The Material Girl is living up to her name—literally. Madonna had launched a fashion line with her daughter, Lourdes, that will focus on clothes for teenage girls.

The Material Girl brand, available through Macy’s, will bow in 200 stores in time for back-to-school shopping and will include shoes, purses and jewelry, as well as clothing, according to New York Daily News.  A perfume line is slated for a later launch.

Prices will range from a very reasonable $12-$40, leading us to wonder if Lourdes will wear her own designs.  Madonna’s partner in the venture, aside from her 13-year-old daughter, is Iconix Brand Group.