Like Coachella and Stagecoach, concert attendees can purchase their three-day tickets on layaway.
The line-up for the festival is:
Friday, July 31: Beastie Boys, Yeah Yeah Yeahs, Vampire Weekend, The National, Fleet Foxes, MSTRKRFT, Q-Tip, The Pharcyde, Organized Konfusion, The Knux, Ra Ra Riot, Seasick Steve, Telepathe, Shearwater, Heartless Bastards, Flying Lotus, College Humor Live, Arj Barker, Eugene Mirman and Bo Burnham.
Saturday, August 1: Tool, My Bloody Valentine, Gogol Bordello, Arctic Monkeys, Neko Case, The Ting Tings, Yelle, Crystal Castles, St. Vincent, Tokyo Police Club, The Cool Kids, Kool Keith, Cage the Elephant, Chairlift, White Rabbits, Electric Touch, The Postelles, Black Gold, College Humor Live, Tim & Eric, Judah Friedlander and Jim Jeffries.
Sunday, August 2: Coldplay, Echo & The Bunnymen, MGMT, The Black Keys, Elbow, Silversun Pickups, Mogwai, We Are Scientists, Ghostland Observatory, The Gaslight Anthem, Etienne De Crecy, Lykke Li, Akron/Family, Steel Train, Kitty, Daisy & Lewis, College Humor Live, Janeane Garofalo, Michael Showalter and Todd Barry.