Review: MGMT’s new video for ‘Kids’
Watch... Was it worth the eight-month wait?
MGMT
MGMT's new video for the infectious "Kids" is the equivalent of Ben & Jerry's Chubby Hubby ice cream: it's really busy and there's way too much going on, but somehow all the different sensations meld into a fascinating, if very strange, mix.
Of course, there's the question of why is the synth pop band (one of the more interesting new groups to emerge in the last few years) releasing a video now for a song that came out eight months ago, but that would be quibbling where there's so much to digest here.
Directed by Ray Tintori, who also helmed MGMT's trippy clips for "Time to Pretend" and "Electric Feel," "Kids" is six videos rolled into one.
It opens with a gentle, string interlude not on the single with a roiling, uncontrolled fire and a quote from Mark Twain about monsters (In a note on its website, the band remarks that "Kids, the first song MGMT ever wrote in 2003, has grown into some kind of monster). As the music bursts into the bouncy synth intro we're familiar with, a toddler in his crib is being taunted by monsters-- not the cute, furry kind like on "Sesame Street," but ones with antennae; gross, crustacean-like things that look like something out of "Pan's Labyrinth."
Okay, a little side bar here. I'm sure some of this is blue screen in the opening, but when the little kid is crying as he runs past the monsters on the street, I wanted to call Child Protective Services. Who let their kid be in this clip? Whatever money the parents make from the kid's acting job should go into a fund for therapy later. The kid is going to need it. I may have nightmares and am I'm a lot older than this tot.
But quite frankly, I don't know what's scarier: the monsters that haunt the toddler or the first glimpse of the band dressed like woodland nymphs descended from outer space. You gotta be pretty secure to wear those silvery outfits. But before we can really contemplate that, the video twists into a demented puppet show and then into anmation where little bunnies morph into witches, ghosts and dancing pigs and then, we think, slices of ham and pizza. We don't want to give away the ending, but it sort of ties it all together.
I don't really know what any of it means, but I'm endlessly fascinated by it. More importantly, the clip is what videos should be: a further interpretation of the band's art and MGMT is nothing if not a band with psychedelic, deeply catchy but off-kilter pop songs. Worth the eight-month wait? You bet.
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Login or create a HitFix account Login Signupkike
June 4, 2009 at 1:20PM EST Reply to CommentI think this video is awful. I would have stuck to the non-official video and made that official. Not a smart move by them.
coco
June 4, 2009 at 6:14PM EST Reply to Commentblue screen or not, this is child abuse and it promotes child abuse.
dpc78
June 18, 2009 at 11:26PM EST Reply to CommentThis video IS AWFUL. Let Sony know about it at http://www.sonymusic.com/about/feedback.php
joelthejedi
July 2, 2009 at 2:52PM EST Reply to CommentThis video is absolutely appalling. If we don't come together to stop this someone else will try this again. I have already called Child Protective Services and they referred me to local police. I'm still waiting to see where this leads me. I suggest you all do the same. according to Section 111 [42 U.S.C. 5106g] of the Child Abuse and Prevention Act, which states under Section 111.2 that "the term 'child abuse and neglect' means, at a minimum, any recent act or failure to act on the part of a parent or caretaker, which results in death, serious physical or emotional harm, sexual abuse or exploitation, or an act or failure to act which presents an imminent risk of serious harm;". A complete copy of the Child Abuse and Prevention Act can be obtained online from The Children's Bureau of The U.S. Department of Health and Human Services website under Laws and Policies (http://www.acf.hhs.gov/programs/cb/laws_policies/cblaws/capta03/sec_I_111.htm).
Snorpheus Reply to comment...Good for you! We need more people like you. Evil flourishes when good men do nothing.
October 28, 2011 at 3:50PM ESTGus
August 19, 2009 at 8:44AM EST Reply to CommentI agree. This video sent me on a search to see what I could do to stop more vids like this getting made. I can't believe parents would allow their child to experience that.
Anti-Monarch
October 29, 2011 at 5:55PM EST Reply to CommentIt's good to see that the majority of the people understand how misguided this video really is.
The problem is that at a certain age people tend to forget how incredibly easy it was to impress them when they were children.
I still remember some things that shocked me as a child and they were much more harmless than anything shown in this video. So I know from experience that it doesn't take much to scare a child.
The title "Kids" is actually misleading, because if you epxlained it to them, kids would be able to understand that this is just some sort of Halloween Scare and that no harm can come to them, and even then they might still have nightmares.
But doing something like this to an infant is wrong on so many levels. A two year old CANNOT differentiate between fiction and reality. An experience like this will suffice to traumatize to such an extent that it will show when they grow up.
I have seen "The Formula" at work in many music videos, but mostly only hinted at. This is the first time I have seen the traumatization process being displayed so openly...