As I've said, we do most of the press days for these films in the same place, and in some cases, we're running up and downstairs all day for different movies, sometimes three at time. It's a circus, frankly, and what makes it work is the insane amount of effort spent by the publicity people wrangling the talent and the tech crews and the journalists and the other studios and somehow making it all work. At worst, I have to wait around a little bit longer than I planned and eat a free dessert. It's punishing, back-breaking work. Like building the Railroad, but harder.
Here's an example. I actually heard a conversation between two people who were seriously overheated about something, like some genuine indignity had been done to them. They were both positively lathered over having had to "do that thing with the ball."
I listened while I waited to start my interviews. These two people were both eating plates literally piled with food, had magazines out they were reading, and were just grousing about how "that guy was so pushy, right?" And I was wondering what could possibly have set them off. I did each of the interview rooms that was set up, and each one went well, and as I was finishing the final interview of the group, the Nicolas Cage/Jay Baruchel interview you see imbedded above, someone asked if I had taken my turn with the plasma ball yet.
Ladies and gentlemen, here's what those two people were complaining about "having to do" on a Saturday afternoon at a luxury hotel in Beverly Hills:
That. Was. Awesome. My kids think I'm a superhero now.
I'll have more on "The Sorcerer's Apprentice" tomorrow.
The film is in theaters everywhere this Wednesday.
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