Cannes Film Festival 2013

New trailer for animated 'Lorax' is looking a lot like Seuss

Can an expanded version of the story pack the same punch as the original story?

<p>Ed Helms is the voice of the Once-ler in the new animated feature film version of 'The Lorax'</p>

Ed Helms is the voice of the Once-ler in the new animated feature film version of 'The Lorax'

Credit: Universal/Illumination

When my wife told me we were expecting our first son, my first response seemed entirely rational to me.  I went to a bookstore, and I bought a giant collection of Dr. Seuss stories.

Why not?  When I think about the things I want helping shape the world view of my kids, the work of Theodor Geisel is high on that list.  Like Jim Henson, there is a decency and an expansive kindness that is central to his work, and if filmmakers hope to capture what works in the stories he created, they have to aim high.

When I went to the offices of Illumination Entertainment recently to check in on what they were doing with "The Lorax," I was very curious.  One of the most overt of Seuss's books, "The Lorax" comes with a built-in environmental message that was upsetting 50 years ago but which is positively terrifying now considering how little we seem to have learned in that time.

It looks like this new feature film version of "The Lorax" uses the text of the book as a core around which a much larger new story has been built involving Ted (Zac Efron), a boy who wants to find a Truffala tree in order to win over Audrey (Taylor Swift), the girl he's got a crush on.  Using the names of the real Dr. Seuss and his second wife, the woman who is still the primary voice of his publishing estate, is a very sweet touch, and it appears that Chris Renaud and Kyle Balda have directed a film that pays great tribute overall to the work that Seuss created.

In the book, the Once-ler only appears as he does in the photo I used for this article, a pair of eyes on a dark face with arms hanging out a boarded-up window.  It's a big choice to make him a full character who we see in daylight and get to know, and some Seuss purists may reject that choice.  I think it's all in how it's handled, and this trailer gives me some hope that they've found the real music and soul of what Seuss did.

 



And, yes, Danny De Vito's final line reading in the trailer makes me laugh.  Over and over.  I think he gets more deranged with each passing year, and it only makes me love him more.

"The Lorax" arrives in theaters March 2, 2012.

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  • Up_close_talkback_profile

    OhScotty

    Uhhh... what trailer?

    December 6, 2011 at 5:14PM EST Reply to Comment
  • A_monty_talkback_profile

    Monty Jack

    Looks about as mediocre as Horton Hears A Who.

    December 6, 2011 at 5:19PM EST Reply to Comment
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    iain

    Yeah, gotta say it looks very loud and not terribly Suess-y. Makes me sad that Audrey waited until Ted was dead before she started selling off the rights.

    December 7, 2011 at 2:23AM EST Reply to Comment
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    iain

    I think this caught the spirit back in the day. At least they preserved the language.

    http://www.youtube.com/watch?v=i5jnJdnQPr8

    December 7, 2011 at 2:29AM EST Reply to Comment
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    troopermsu

    Polyphonic Spree = :)

    December 7, 2011 at 1:31PM EST Reply to Comment
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    Keith

    it doesn't look like Seuss, it looks like Dreamworks, and not at their best either. they took a great, original, story and ran it through their homoginizer to churn out something that looks like just another animated movie and NOTHING like the original. and more importantly than not looking at all like the original it doesn't feel anything like the original, either. Seuss gave kids credit to handle a story that was as dark as the Lorax but the people that made this movie seem to think kids can only handle cotton candy fluff, all sweet with pretty colors and no substance

    December 7, 2011 at 4:57PM EST Reply to Comment
  • Alexd_talkback_profile

    alexd

    I'll take this over the ron howard abomination anyday

    December 7, 2011 at 5:11PM EST Reply to Comment

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