I had a chance to see "I Love You, Man" at this year's Butt-Numb-A-Thon, and although it's not a Judd Apatow production, I guarantee a lot of people will think it is. It's actually written and directed by John Hamburg, whose best credit before this was the underrated and underseen "Safe Men" with Sam Rockwell and Paul Giamatti. The Apatow confusion will probably result from the presence of both Paul Rudd and Jason Segel in the film, as well as a general bromance tone that the Apatow films have mined so successfully the last few years.
I liked the film a lot, and I think it benefits from a really engaging chemistry between Rudd and Segel. They've appeared in a few other films together, but this time, they're the whole show. It's all about their relationship and the way it impacts Rudd's life. Rudd plays a guy who has always been "the boyfriend," moving from one relationship right into another to such an extent that he really doesn't have any guy friends. He's just better at talking to women, and they love him.
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He never thinks it's strange until he proposes to his girlfriend (the preposterously cute Rashida Jones) and she asks him who his best man is going to be at the wedding. There's no one for him to ask, no one he's close with. And she's obviously got plenty of candidates for maid of honor, since she tells her girlfriends everything.
How much of everything does she tell them? Well, you'll get a clue in this red-banded clip that's only available through Paramount's official site.
The film opens in the U.S. on March 20th.