New 'Hangover' and 'Thor' posters make it feel like summer's here
An IMAX exclusive and a close-up look at the morning after
Chris Hemsworth tries to draw a sword... er, a hammer... from a stone in this summer's 'Thor'
It's summer, right?
I get confused because of the way I see movies. My schedule is not the same as the calendar schedule, and it leads to some confusion about when things are coming out and how soon they're going to be screening for the general public.
When I start seeing all the marketing materials for the summer movies kicking into high gear, it makes me feel like the season is actually starting instead of still a month or more away. Today, there are two new posters out for May releases, and they both do a nice job of selling tone.
So far, I like that they're playing things understated for the campaign for "The Hangover Part II." There's no reason to play hardball with an audience when you're making a sequel to the highest-grossing R-rated comedy of all time. I like that the poster is just an image for the four guys looking pretty much worn down and burnt out. I still laugh every time I see Ed Helms and his Tyson-style face tattoo, and it's looking more and more like that monkey is this movie's equivalent to the baby in the first movie.
Here's the one-sheet:
And there's also a new IMAX poster for "Thor." It's cool that IMAX has their own posters for many of the big releases, and this "Thor" poster is simple and dynamic, conveying a sense of power and anger. Appropriate enough for a Thunder God:
They're going to be showing a chunk of "Thor" footage at CinemaCon in Vegas tonight, so I would bet you'll be reading some breathless descriptions of that footage soon. I'm happy waiting a month instead of ruining yet another movie watching it in 20-minute chunks at a time. I have real expectations for "Thor." I've read the script, and I've seen a lot of what they've done on-set, and while it's a hard film to boil down to 30 seconds, I think it could be a really cool new corner of the Marvel Universe.
"The Hangover Part II" opens everywhere on May 26, 2011.
"Thor" opens in theaters and IMAX on May 6, 2011.
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Login or create a HitFix account Login SignupYukikaze
March 28, 2011 at 9:36PM EST Reply to CommentNo Malick love, Drew? (...Tree of Life poster)
March 29, 2011 at 12:43AM ESTI saw the first trailer and got so hooked that it's hard to turn back now. Cannot freakin' wait.
And yeah, the new poster's great. Dinosaur!
Monterey Jack
March 28, 2011 at 9:55PM EST Reply to CommentGod, I hated The Hangover. I *really* hated The Hangover. Why did that piece of shit gross $300 million, while the vastly superior I Love You, Man couldn't even get to a third of that?
LJA
March 28, 2011 at 10:03PM EST Reply to CommentSkarsgard should have been Thor.
DanielF23
March 29, 2011 at 1:27AM EST Reply to CommentDrew, there's only three guys on the HANGOVER PART II poster, unless you're counting the monkey.
David Scholes
March 29, 2011 at 6:53AM EST Reply to CommentI do believe he Thor movie will be a blockbuster. I feel that there is an interest in this movie way beyond the traditional comic base and those interested in norse mythology.
Marvel seems to have handled the release of images, trailers, and other information in a very timely manner.
The cast for the movie is also good.
As an Aussie science fiction writer: http://www.goldenvisionsmagazine.biz/AlienHunter.html
I’ve been a Marvel Thor fan since the original Journey into Mystery of August 1962.
If you get a chance check out some of my Marvel (mainly Odin and Thor) fan fiction. Just scroll down below my author profile and you will see over 40 fan fiction stories here:
http://www.fanfiction.net/u/1276881/David_Scholes