First Look: Tom Hardy as Bane in 'Dark Knight Rises' revealed in viral game
Yep... looks like Bronson with a freaky mask
I wonder what Bane does when he sneezes.
Now that they've officially announced the beginning of production, Warner Bros. appears to have kicked off their viral campaign for "The Dark Knight Rises," and the result is our first look at Tom Hardy as Bane, one of the film's big villains.
It's interesting how closely this appears to be following the model they followed with their "Dark Knight" campaign. I guess Warner feels like there's no reason to change something that built to a billion-dollar worldwide gross. They've got very different elements at play this time, though, and while I think the reveal of Heath Ledger's look as The Joker was one of those lightning-bolt pop culture moments thanks to the iconic Joker/Batman relationship. I'm not sure Bane holds anything like that sort of grip on the audience's minds.
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I hope that even with reveals of characters like Selina Kyle aka Catwoman, played this time around by Anne Hathaway, they come at it sideways instead of just giving us a shot of the typical spandex clad… er, wait a minute. I just considered a spandex-clad Hathaway, and decided that is what I want after all. Scratch what I just said.
The point is that there are some big questions that are built into this third film, and I think starting everything with some creepy chanting that evidently, thanks to Batman fans who will evidently swarm over any site that has anything to do with Batman at all and strip the code down to its base. Here, they uncovered the Twitter hashtag #thefirerises, each tweet of which added one pixel to the picture that has now been completely decoded. Thank god JoBlo was playing along, because I still don't understand how this stuff works.

I have feeling it's going to be a long year with a whole lot of this sort of thing, and we'll certainly share the most interesting parts of it here.
"The Dark Knight Rises" opens everywhere July 20, 2012.
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About This Blog
Los Angeles has changed since 1990, and Drew McWeeny, all-around Chauncey Gardner of movie fandom, has seen it all as an industry insider and screenwriter who wrote for 12 years as "Moriarty" for Ain't It Cool News.
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May 20, 2011 at 2:32PM EST Reply to CommentWhat do we think that white dot to the left of Bane is?
May 20, 2011 at 5:15PM EST Reply to CommentIf you look at the high-res version it's not a skeletal hand. Just metal tubes.
It's true, there's clearly some functional purpose to those "bones" bridging Bane's mouth, they're indeed tubes...but from this angle they also look like they could be deliberately placed to create the appearance of bared teeth.
May 20, 2011 at 9:46PM ESTlightscameraachtung!
May 20, 2011 at 6:48PM EST Reply to Comment"Scratch what I just said.", Drew you kill me!
Seriously, this franchise has one of the best marketing machines that I've seen. I know you don't get into the whole ARG thing Drew, but it was genius and pulled you in a little deeper when you saw the movie. Just look at some of the Harvey Dent campaign stuff. I'm look forward to the alternate reality they have in mind for this one. Have a great weekend Hitfix!