It's strange that in over a decade at Ain't It Cool, I never made it to Austin for SXSW, the music and film culture that's become one of the spring's biggest cultural happenings each year now.

That changes starting today.  Yesterday, I flew to Austin, where my good friend Aaron picked me up at the airport.  We rushed to a press screening of "Duplicity" that Harry had mentioned to me (it's pretty good), and then spent the rest of the day getting ready for the onslaught ahead.  I also had a treatment to polish, more transcription to do for articles I'll be publishing all weekend here at the site, and we managed to sneak out for barbecue at the Salt Lick with a whole fistful of friends including Capone and Quint from Ain't It Cool, Paul Rudd, and writer/director John Hamburg, who are both in town for tonight's opening night screening of "I Love You, Man."

I can already tell that it's going to be a busy festival, but I'm going to try to cover this one with more urgency than I did at Sundance.  Having Dan and Greg both there with me this year, we were able to all handle some of the coverage.  This time, it's all me, and I'll be doing my best to stay current as we go.  That may mean some sort reactions to films now and full reviews later.  It may mean some interview pieces.  But I'll do my best to make sure there's always something new up for you as the festival progresses.

I'm not sure if we'll have time for the Morning Read every day, but we may try to fit in one or two during the fest.  For now, I'll just recommend that you go read Roger Ebert's wonderful contemplation about the difference between "sexual" and "erotic" in film imagery.  As always, his commenters are half the fun.

If you're here at SXSW and you want to get in touch, try me at drew@hitfix.com or on my cell phone.  323-788-4068.  If you've got a film here you want me to see, let me know, and if I write something about your film and you feel like talking about it, call me for that, too.

It should be a fun and crazy week ahead.  Stay tuned.