Check out: 'Fast Five' one-sheet features nothing but sky, and Paul Walker and Vin Diesel and Dwayne Johnson
Bottom-heavy poster tries some new things with design
Paul Walker, Vin Diesel and Dwayne Johnson tower over their co-stars in this oddly proportioned one-sheet
Believe it or not, the thing that I've always enjoyed the most about the "Fast and the Furious" movies is the sound. I was a student post production sound mixer back in school, and I've always had an appreciation for a good sound design and a good mix. There's something about sitting in a dark theater watching a movie with a soundtrack that mostly consists of rumbling engines and tires squealing in Dolby all around my head for an hour and a half that just brings a smile to my face.
The part of a movie that has the least to do with sound is its poster, (How's that for a clumsy segue?) and "Fast Five" just put out a new one that focuses more on the actors than the cars.
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Paul Walker wants to shoot someone, Vin Diesel looks a little irritated, and Dwayne Johnson seems to be walking up behind them, but he certainly isn't looking at them. Apparently the rest of the cast has been hit by a shrink ray in this latest installation of the series. Joking aside, it's refreshing to see when a studio diverges away from the standard "big head" school of movie posters, notice how the credits are up top as well?
Check out the new one sheet below. "Fast Five" double-clutches into theaters April 29th, 2011
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Login or create a HitFix account Login SignupChuck Bartowski
March 17, 2011 at 8:43PM EST Reply to CommentClearly, the tranquil blue sky emphasizes the fact that, for this installment “The Sky’s The Limit!â€. ;) haha
March 19, 2011 at 4:50AM EST Reply to CommentMaybe the cars will start flying. Seriously maybe they'll just put a car in the f'n sky.
Rico
March 20, 2011 at 6:28AM EST Reply to CommentLooks fucking awful. There was a time when one-sheets where art, now there photoshop-crap done by people with no imagination whatsoever.
JoeK
March 20, 2011 at 1:21PM EST Reply to CommentWe went to The Adjustment Bureau yesterday and the trailer for this was in front. It was doing it's job fairly very well for a 4th(!) sequel until they decided to put what can only be the movie's biggest set piece/climactic capper into the end of the trailer. What a complete waste.
I swear the people cutting and approving these trailers are less concerned with people actually seeing the movie than how it tracks on some MBA's spreadsheet. What kind of trailer sells the ticket 60% of the way in and then negates the sale by giving away the whole product over the last 40%? There is literally nothing left to experience for a ticket buyer.
That no one in control apparently had any restraint or common sense at all boggles the mind.
JoeK
March 20, 2011 at 1:23PM EST Reply to CommentAnd yeah that poster doesn't even look like they are trying - Diesel looks like he's on some kind of unflattering tabloid and toddlers can compose more interesting layouts.
tigersnarl
March 20, 2011 at 6:13PM EST Reply to CommentThis type of thing usually occurs when the studio is trying desperately to not spend any more cheddar than possible, due to the fact that they know the money from the theater's not gonna even compare to the home-video market. It's too bad that they refuse to take a chance and let someone create something that would look less 'cheap'. But we all know that similarly to real estate agents, studio executives would put their star's faces on toilet paper if the numbers said it would get more 'exposure'. I especially enjoy that they couldn't even pony up enough for a proper ground texture.