Cannes Film Festival 2013

Fassbender's David 8 android introduced in new 'Prometheus' viral ad

20th Century Fox continues to try new ways to sell 'Alien' not-a-prequel


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Did you have a chance to read Guy Lodge's thoughts on spoilerphobia today?

I have a friend who pretty much knows everything about "Prometheus."  He didn't actually work on it, but he was in a position to sort of see everything.  As a result, he's been dying to tell me everything for months now.  If the film comes up, I can see the actual physical effort it takes for him to not tell me every single detail that he knows, and even with him being as well-behaved as humanly possible, I've probably heard more than I should have.

Even so, I don't feel like the film is ruined for me.  When you go see a Ridley Scott film, I'd argue that the most important thing is the visual delivery of the ideas.  He has a painter's eye, and until you actually see a Ridley Scott film, I don't believe it can be "spoiled," per se.

Fox has been very, very careful about how they've sold this film, and there are a few things they've guarded, even while hiding them in plain sight.  I think they're having real fun in terms of what words they use when discussing the film, whether it's Damon Lindelof or Ridley Scott or the cast, and they've said more than people think they've said. 

I'm curious to see how people react to the film who aren't already pre-sold, people who don't even fully understand how it relates to earlier movies.  And since there's nothing in the title that suggests this is a sequel or a prequel or a sidequel or whatever you want to call it, I think a lot of audiences are going to have an interesting experience when, halfway through the film, they realize what they're watching.

The viral marketing for the film seems fun so far, and a nice follow-up to the TED talk that we posted in February was released today.  It's a video from Weyland Industries that introduces the David 8, a synthetic human, a precursor to the characters played by Lance Henriksen and Ian Holm in the "Alien" films.  Michael Fassbender looks to be a perfect choice for the role, and I'm glad to see they're not treating his identity like a big secret in the film.  That's too much like the structure of earlier films, and it's the sort of information that would probably be best given to an audience right up front.


In addition, there were clues released to various film blogs today that unlock new emotions for David at the Project Prometheus site.  You can see the /Film code here, for example, and then if you use it, you'll learn more about David 8.

We're getting closer and closer to this one.  Now that the summer movies are starting to screen, I feel like tuning out as much as possible, but I know that many of you are rabid for every little bit of information and footage on this one, and I have a feeling Fox is going to make it fun for you in the weeks ahead.

"Prometheus" arrives in theaters June 8, 2012.

Drew-mcweeny-sm
Drew McWeeny
Film Editor
A respected critic and commentator for fifteen years, Drew McWeeny helped create the online film community as "Moriarty" at Ain't It Cool News, and now proudly leads two budding Film Nerds in their ongoing movie education.
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  • Funny-farm-animals-17_talkback_profile

    goodhorse

    Could Prometheus tie in the Alien and the Blade Runner universes (David seems like a new, improved replicant)?

    April 17, 2012 at 11:10PM EST Reply to Comment
    • Default-avatar

      Synnerman Unlikely, at least at an definitive level, since the "Blade Runner" rights are with Warner Bros. and this is at Fox.

      April 18, 2012 at 10:55AM EST
  • Default-avatar

    Eyes

    A while ago Mr. McWeeny wrote that Fassbender would be big. Now I hear people saying, in all sincerity, that he deserves an Oscar just for this two and a half minutes.

    And I somehow recall Drew waxing lyrical about Peter Serafinowicz in Look Around You, which seems to me like the obvious inspiration for the viral (with half a million views in one day, "viral" is right for once). So I do learn a thing or two here.

    April 18, 2012 at 11:49AM EST Reply to Comment
  • Dave_square_talkback_profile

    dave1279

    This is amazing.

    April 18, 2012 at 2:45PM EST Reply to Comment
  • Thumbnail_talkback_profile

    damned-dirty-ape

    Does anyone get the feeling the word 'emotional' at the end means anything? I have a feeling he will be.

    April 18, 2012 at 3:14PM EST Reply to Comment
  • Freakazoid_talkback_profile

    mmcb105

    The line about how David8 understands emotion but doesn't feel them himself is an interesting contradiction. I have a feeling (no pun intended) that this will play a larger part in David8's story arc in this movie.

    April 18, 2012 at 3:18PM EST Reply to Comment
  • Freakazoid_talkback_profile

    mmcb105

    I think that Michael Fassbender has one of the great expressive faces in cinema today. The most affecting moment in this promo is when he is expressing sadness. You just feel it.

    April 18, 2012 at 3:22PM EST Reply to Comment
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    Megalodon

    Well, he's got the disturbing delivery of a robot down, and he can clearly give a nuanced performance, slipping those flashes of emotion and ulterior motives into his face and voice, but I was still thrown by the man's looks in general. He does not look like he was designed by humans. I suppose you can make an argument that by now, we should believe that humans would figure out the benefits of a robot with irregular features or personal tics, but I still don't see a robot when I look at him. I see a good actor, but not a robot.

    April 18, 2012 at 9:04PM EST Reply to Comment
  • Default-avatar

    Jane

    I'm taking it as a good sign that your friend has to physically restrain himself from talking about the movie. If it were bad/mediocre, I doubt that he'd care much.

    April 18, 2012 at 9:08PM EST Reply to Comment
  • Default-avatar

    Mmorse

    I think I understand why being spoiled on a film's story doesn't bug you, Drew. Your job is to stay as informed about upcoming films as possible.

    For some of us, though, story is just as important as visual delivery - and part of the magic of stories as you know lies in their ability to surprise us. A good story well told doesn't depend on surprise to be effective, but that element of the unexpected is arguably essential to the way that stories as a whole work.

    One of the reasons that Vader's reveal to Luke works so well in Empire is that it comes as an unexpected surprise to audiences.

    April 22, 2012 at 10:08AM EST Reply to Comment

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