Cannes Film Festival 2013

'30 Minutes or Less' trailer offers Eisenberg, McBride, and insanity

The director of 'Zombieland' looks to have another hit on his hands

<p>Jesse Eisenberg and Aziz Ansari take up bank robbery the hard way in the new comedy '30 Minutes or Less'</p>

Jesse Eisenberg and Aziz Ansari take up bank robbery the hard way in the new comedy '30 Minutes or Less'

Credit: Sony Pictures

Ruben Fleischer was pretty much offered the world after "Zombieland" came out.  He was given opportunities to choose between several different films, and he eventually chose to direct "30 Minutes Or Less."

Early word from people close to the film is fairly rabid on this one, and with today's release of the first red-band trailer for the film, I'm excited about getting a look at it later in the year.  The script for the film by Michael Diliberti made the Black List a few years ago, and it looks to have been a real draw for some of the funniest people in film right now.

Jesse Eisenberg stars as a pizza delivery guy who is abducted by two guys (played by Danny McBride and Nick Swardson) who strap a bomb to him and order him to rob a bank.  Now, this actually happened to a guy, and the real story was sort of tragic and insane and bizarre, but it does seem like a great jumping-off point for a truly manic comedy, and the trailer does a nice job of setting things up without ruining the entire movie.

In particular, I like the idea of Jesse Eisenberg and Aziz Ansari as friends.  You wanna talk about two totally different types of energy playing off of each other… that seems like it sets up some outstanding opportunities, and even in this little glimpse at the movie, they've got great natural chemistry.

And on the other side of the equation, you've got McBride and Swardson, and we're at an interesting moment for McBride on the big screen.  I'm no fair-weather fan… I think the guy is wildly talented and I'm enjoying the work he's doing… but I can acknowledge that Hollywood's taken a number of shots on him at this point, and studios hold movies like "Land Of The Lost" and "Your Highness" against you if they don't work.  So far, the greatest successes he's had in films have been as part of larger ensembles, like in "Pineapple Express" or "Tropic Thunder," and maybe that's just the way it's going to work.  I don't think anything he's done in any film so far even comes close to the brilliance of "East Bound And Down," but I'll be happy to watch whatever McBride does in the future, so I hope this film connects.  I'd hate for Hollywood to give up on him.

You can see the red-band trailer on the official Facebook page for the movie now, and then "30 Minutes Or Less" will be in theaters August 12, 2011.

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  • saw this a couple weeks ago, totally delivers on what you'd expect. not quite as good as zombieland but the 2 bromances between aziz/jesse and danny/nick are hilarious

    April 21, 2011 at 6:06PM EST Reply to Comment


  • it's based on a true story btw
    http://www.wired.com/magazine/2010/12/ff_collarbomb/all/1

    April 21, 2011 at 6:13PM EST Reply to Comment


  • "I don't think anything he's done in any film so far even comes close to the brilliance of 'East Bound And Down'..."

    Even "Foot Fist Way", sir?

    April 21, 2011 at 7:32PM EST Reply to Comment
    • All_purpose_icon_talkback_profile

      drew "Foot Fist" is awesome, but "East Bound" trumps it.

      April 21, 2011 at 10:57PM EST
  • Thumb_talkback_profile

    TimB

    Thank you, Scott Wampler... I was going to post the exact same thing. Love that fucking movie. I rented it from Blockbuster and kept re-watching it for so damn long, that eventually I went into the store to rent another movie and they were like, "dude, why don't you just pay the $6.50 late fee and you can keep the movie."

    "30 Minutes or Less" has all the ingredients to be awesome, but I'm kind of surprised by how little the redband trailer got me. I'm an avid Ansari fan from his "Human Giant" days(shit, I don't even know what this "Parks and Recreations" nonsense is; watch Human Giant, people!), and I'm glad to see Eisenberg playing a LITTLE BIT outside of his Michael Cera-zone. But not a whole lot of laughs there for me.

    Hopefully they're saving the good bits for the film itself, which I'd applaud.

    April 22, 2011 at 12:04AM EST Reply to Comment
  • Default-avatar

    Mkh531

    They like this

    April 22, 2011 at 11:48PM EST Reply to Comment

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